Project Description

On November 9th, 2015 the French State Secretariat for Women’s rights and the one for transportation launched the first ever national campaign against sexual harassment and violence in public transportation in Paris, and a dozen of others partners cities.

Context

This action is part of the « National plan against sexual harassment and violence in public transportation » that followed a report from March 2015 stating that 100% of the interviewed female users of public transport have been sexually harassed of assaulted in their life.

Description

Called « Stop, enough is enough » (« Stop, ça suffit »), the campaign consists in billboards in metro and train stations on display areas provided by the Parisian transport operators (RATP and SNCF) and JCDecaux. It represents the visual of a fictional metro line and describes 3 different journeys, more and more intense after each station: the catcalls of an offender, the fear of a victim and the hesitation to react of a witness. The campaign also takes the form of video clips and leaflets.

 

harcelement-paris-campagne

Translation picture 1: – Why is he looking at me like that? – You gotta be kidding me! Is he really rubing against me? – I can feel his hand now. – Why doesn’t anybody do anything! – I’m scared – He’s going to follow me – STOP – ENOUGH IS ENOUGH

Translation picture 2 : – Why is he rubbing againt her like that? – I can’t believe it – He’s touching her ass now – She looks so scared – Nobody’s reacting – What do I do? – STOP – ENOUGH IS ENOUGH

 

Translation of the video: – Hey girl! – You are very charming – Let’s get to know each other – You got a number? – Your little skirt, is it for me? – You’re hot, you’re turning me on – Answer me bitch – STOP – ENOUGH IS ENOUGH.

Review

The campaign has the benefit to remind all users that sexual harassment is unacceptable and is punished by law. In addition, with its motto « Against harassment, let’s not wait to react! » (« Face au harcèlement, n’attendons pas pour réagir! ») it spurs to react both victims and witnesses .

One can however regret the lack of coverage of the emergency number currently used by RATP and SNCF (3117) that is still not well-known although it is although it is supposed to be used for all public transportation networks in a near futur.

Stakeholders

  • Government / Public authorities
  • Transport operator
  • Urban private actor
  • Associations and activists can also be associated to this kind of policy